Successful products are not created by luck. They are not created by chance. Successful products are developed through methods that support innovation, reduce risk, and contain costs. Innovation is frequently shown as a light bulb, as a bolt of lightening, as an instantaneous spark of inspiration. However, those of us who have been there know that it is often a twist on an old concept, a solution to a known problem, a result of a reconceived idea, or an effect of looking at things differently.

Innovation comes when, through hard work and clear process, you know your arena of action well enough that you can accurately identify what is needed. Innovation occurs when you use goal-driven, customer-centered, and reality based methods.